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As the largest restaurant chain by revenue (>$22b) and second by number of outlets (>37, 000), McDonald's is a market leader. To maintain its market success, the company pays close attention to customer preferences and regularly updates its menu.
One of the most popular menu developments was the All-Day breakfast, a move that lifted the morning-only restriction on breakfast items for a select few items. It was a success, boosting revenue by as much as 3.5%, and the company resolved to further expand availability. They would seek to increase both the number of All-Day Breakfast items available and the number of restaurants offering them. This would require overcoming several difficulties.
Golf Country Club Commercial Kitchen & Restaurant Design
To implement the expansion, McDonald's needed to purchase additional equipment, optimize kitchen space, and hire new employees. Furthermore, the implementation of these changes across a whole nation would not be straightforward. As a result, McDonald's sought to make informed decisions and consulted with HAVI, specialists.
HAVI modeled a typical McDonald's restaurant and made allowance for the proposed changes. The flexibility of the model allowed engineers to change the layout, the type and size of the new equipment, as well as customer demand volumes. This meant the developers could simulate the different restaurant configurations throughout the country and qualitatively evaluate the changes. Built-in metrics included: customer service time, product freshness, wastage, and more. Together, these metrics influence a restaurant’s financial performance and are included in the model’s statistics.
Based on the simulation results, the engineers made recommendations for each restaurant in the country: how to reduce costs and optimally balance staff and equipment while introducing the changes.
Is Mcdonald's Going Hipster? It's Adding Posh £5 Burgers To Its Menu
❔ While simulation modeling oriented comments should definitely be made, please indulge our curiosity: McDonalds offers many regional variations — What are the best you have found?I wrote this last year on Linkedin but I thought I would share with the SAP Community as I believe more and more that design is the key to developing business applications successfully. It’s not the only ingredient but a seriously major one. Hope you like the read. This was published in July 2017 but will always be relevant.
I recently watched the movie “The Founder” and was really interested in how Ray Kroc saw what McDonalds could be and what it would eventually become. I was particularly interested in the part where the McDonald brothers go through various iterations of designing the kitchen. A kitchen design that would be the same in every restaurant, a kitchen that would make billions of hamburgers all around the world – efficiently. I really liked the way they iterated the design of the kitchen. The movie went through the McDonald brothers getting all of their workers together on a tennis court and mapping out a proposed kitchen design with chalk. I thought this idea was revolutionary if you put into perspective the era.
Once the kitchen design was drawn on the tennis court, the workers then went to their positions and carried out the tasks they would perform when in the real kitchen. This would be similar to Usability testing of a proposed design nowadays.
Explore Mcdonald's Kitchen
The first version did not work, workers bumped into each other, space was an issue – it was simply a design that would not work in the light of day.
So – what did the brothers McDonald do. They rubbed out the previous chalk marks and tried a 2nd version. They drew up the 2nd iteration of the kitchen design, put the workers in place and tried again. Some of the positions worked but being the perfectionists they were the McDonald brothers were not entirely happy – it could be better. The 2nd version of the kitchen is shown below (also from movie “The Founder”).
They re-iterated the design and went for a 3rd version. They spent hours and hours designing this kitchen and ultimately agreed on this 3rd version of the kitchen design.
Mcdonalds Restaurant, Autocad Plan
When their workers stepped out on the 3rd chalked up version of the McDonalds kitchen design – it simply worked! Clockwork in motion! It was revolutionary!
Finally, after many iterations they came up with a foolproof and super efficient design. What I also like about this is that they designed this prior to actually being in a kitchen, in real cooking conditions with customers coming up to the window asking for hamburgers. Designing under these kinds of conditions would not be great. It would be stressful and definitely would not lead to end customer satisfaction and cost a packet load to revise and reconfigure. Ultimately, the McDonalds designed kitchen together with the “Speedee Service System” would revolutionise the way modern restaurants would serve food to customers all around the globe. Amazing!
The time the brothers took to design the kitchen in this manner ultimately saved time and huge amounts of money and the design was so great they used this as the standard in all of the McDonald’s restaurants. This is what a good design allows you to do. Now, more than ever I believe that proper time needs to be spent on design – especially with new technologies and new methodologies being utilised. This has been definitely been my experience on projects where SAPUI5 applications are being built. The McDonald brothers did not have a name for the method they went through to design the kitchen but they were focused on a design mindset – it was solution focused and action oriented towards creating a preferred future. While only a small part of the film, it was great to see Design Thinking in action!
Mcdonald's By Patrick Norguet
Do your projects utilise Design Thinking? Do your projects have a focus on Design prior to Development. Feel free to jot down your experiences both great and not so great. If you have not seen the movie then definitely recommend it!
The first version did not work, workers bumped into each other, space was an issue – it was simply a design that would not work in the light of day.
So – what did the brothers McDonald do. They rubbed out the previous chalk marks and tried a 2nd version. They drew up the 2nd iteration of the kitchen design, put the workers in place and tried again. Some of the positions worked but being the perfectionists they were the McDonald brothers were not entirely happy – it could be better. The 2nd version of the kitchen is shown below (also from movie “The Founder”).
They re-iterated the design and went for a 3rd version. They spent hours and hours designing this kitchen and ultimately agreed on this 3rd version of the kitchen design.
Mcdonalds Restaurant, Autocad Plan
When their workers stepped out on the 3rd chalked up version of the McDonalds kitchen design – it simply worked! Clockwork in motion! It was revolutionary!
Finally, after many iterations they came up with a foolproof and super efficient design. What I also like about this is that they designed this prior to actually being in a kitchen, in real cooking conditions with customers coming up to the window asking for hamburgers. Designing under these kinds of conditions would not be great. It would be stressful and definitely would not lead to end customer satisfaction and cost a packet load to revise and reconfigure. Ultimately, the McDonalds designed kitchen together with the “Speedee Service System” would revolutionise the way modern restaurants would serve food to customers all around the globe. Amazing!
The time the brothers took to design the kitchen in this manner ultimately saved time and huge amounts of money and the design was so great they used this as the standard in all of the McDonald’s restaurants. This is what a good design allows you to do. Now, more than ever I believe that proper time needs to be spent on design – especially with new technologies and new methodologies being utilised. This has been definitely been my experience on projects where SAPUI5 applications are being built. The McDonald brothers did not have a name for the method they went through to design the kitchen but they were focused on a design mindset – it was solution focused and action oriented towards creating a preferred future. While only a small part of the film, it was great to see Design Thinking in action!
Mcdonald's By Patrick Norguet
Do your projects utilise Design Thinking? Do your projects have a focus on Design prior to Development. Feel free to jot down your experiences both great and not so great. If you have not seen the movie then definitely recommend it!
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